Coop
Customer

Coop

Case

Young ambassadors

Project
Facebook page and young ambassadors
The history

CompanYoung has collaborated with COOP on expanding the knowledge among the youth about COOP and the attractive career opportunities COOP’s apprenticeship program offer. There was a need for an optimization of the exposure on the platforms important to the youth’s lives, which meant that CompanYoung was responsible for an increased present on social media. We created a Facebook page for COOP to spread important knowledge of the apprenticeship program through young ambassadors in COOP. The ambassadors continuously upload moments and share information about their everyday life as an apprentice in COOP on the Facebook page.

Social media is part of a full all-year  media plan and CompanYoung is responsible for keeping COOPs apprenticeship program visible on different channels, e.g. on different job portals and Google searches. We believe the all-year media plan is important in order to strengthen the brand and the youth’s knowledge. CompanYoung has further assisted in optimizing different material available for the youth. The right content is important for us and we believe it contains huge value for COOP, which is the reason for us contributing with our expertise in targeting the content on the different channels.

“CompanYoung helped us target our campaign in order to catch the attention of the young talents we value so deeply in COOP. Apprentices play a vital role in coop, which is why it was so important for us to be more proactive on social media, as we wanted to emphasise the opportunities and the exciting work life awaiting the new apprentices. Aside from our advertising on SoMe CompanYoung also helped establish a corps of ambassadors among our apprentices, and that corps run our Facebook page for apprentices, which is engaging for both new and more experienced apprentices. Companyoung definitely stays up to date on the online behavior of the youth!”

Annabeth
Senior HR Consultant, COOP.