Coop
Customer

Coop

Case

Young ambassadors

Project
Facebook page and young ambassadors
The history

CompanYoung’s collaboration with COOP aimed to create awareness among youth about the enterprise and the career opportunities their apprenticeship program offers. There was a need for exposure optimisation via the platforms important to the youth, meaning CompanYoung took on the challenge of increasing COOP’s presence on social media. We created a Facebook page for COOP to share important knowledge of the apprenticeship program through young ambassadors within the company. The ambassadors continuously uploaded moments and shared information about their everyday life as an apprentice in COOP, using the Facebook page as an outlet.

The social media page is part of a full, year-round media plan and CompanYoung is responsible for keeping COOP’s apprenticeship program visible on different channels, e.g. on different job portals and near the top of Google searches. We believe the year-round media plan is important in order to strengthen the brand and increase youth awareness. CompanYoung has further assisted in optimising different content directed at youth. The right content is important – we believe it holds great value for COOP, and it is why contributing to their recruitment process with our expertise in social media channels has been so successful.

“CompanYoung helped us target our campaign in order to catch the attention of the young talents we value so deeply in COOP. Apprentices play a vital role in coop, which is why it was so important for us to be more proactive on social media, as we wanted to emphasise the opportunities and the exciting work life awaiting the new apprentices. Aside from our advertising on SoMe, CompanYoung also helped establish a group of ambassadors, who run our Facebook page for apprentices, engaging both new and more experienced apprentices. Companyoung definitely stays up to date on the online behaviour of the youth!”

Annabeth
Senior HR Consultant, COOP.