Oure Sport & Performing Arts

Oure Sport & Performing Arts


Website og tiltrækningsplatform

Visuel identitet på tværs af Skolerne i Oures forskellige skoler.
The history

Oure boarding school, Oure boarding high school, and Oure Højskole together form the Schools in Oure Sports & Performing Arts, which is Denmark’s biggest boarding school environment. Having such a extensive school environment, yet having a broad target group, Skolerne i Oure needed a consistent visual and graphic line creating recognition and connectedness among the schools across all media, channels, and platforms.

As the objective was to create a new website embracing all of the above, we developed three concepts that all were tested in the target group. It was unusual in this case that we went with all three concepts instead of going with just one, but this gave us a more flexible tool box with more designs to draw from. The work resulted in the creation of the website www.oure.dk.

Specifically for Oure boarding high school it was important to bring clarity about the implications of a boarding school among the youth. Therefore we developed an attraction campaign, which consisted of short videos for social media and targeted advertising. Aside from contributing to the youth’s understanding of a boarding high school, the campaign further secured that Oure boarding hihg school reached the goal for student intake.

In order to retain the young people’s interest and secure future communication, we started further implementation of our recruitment platform, YoungCRM. The platform is used to manage application for the schools and it increases the possibility for the schools in Oure to retain and benefit from the contact to the youth.

“The collaboration with CompanYoung has helped us increase the knowledge of our special high school that contains boarding school life, sports, dancing, music, and acting.”

“We have become more knowledgeable about the use of social media and the dialogue with CompanYoung has contributed to a more efficient marketing of the school. It has been a contributing factor causing an increase in student numbers.”

Kenneth Vennerstrøm

Principle, Oure Boarding High School Sports & Performing Arts.