Young ambassadors
the communication

“CompanYoung helped us target our campaign in order to catch the attention of the young talents we value so deeply in Coop. Apprentices play a vital role in Coop, which is why it was so important for us to be more proactive on social media, as we wanted to emphasise the opportunities and the exciting work life awaiting the new apprentices. Aside from our advertising on SoMe CompanYoung also helped establish a corps of ambassadors among our apprentices, and that corps run our Facebook page for apprentices, which is engaging for both new and more experienced apprentices. Companyoung definitely stays up to date on the online behavior of the youth!
Annabeth, Senior HR Consultant, Coop.

CompanYoung has collaborated with Coop on expanding the knowledge of Coop and the attractive career opportunities Coop’s apprenticeship program offer among the youth . There was a need for an optimization of the exposure on the platforms important to the youth’s lives, which meant that CompanYoung was responsible for an increased presence on social media. We created a Facebook page for Coop to spread important knowledge of the apprenticeship program through young ambassadors in Coop. The ambassadors continuously upload moments on the Facebook page and share information about their everyday life as an apprentice in Coop .

Social media is part of a gathered media plan and CompanYoung is responsible for keeping Coop’s apprenticeship program visible on different channels, e.g. on different job portals and Google searches. We believe the all-year media plan is important in order to strengthen the brand and the youth’s knowledge. CompanYoung has further assisted in optimizing different content available for the youth. The right content is important for us and we believe it contains huge value for Coop, which is the reason for us contributing with our expertise in targeting the content on the different channels.

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