One of the most attractive campuses in Denmark
“The collaboration with CompanYoung has helped us increase the knowledge of our special high school that contains boarding school life, sports, dancing, music, and acting.”
“We have become more knowledgeable about the use of social media, and the dialogue with CompanYoung has contributed to more efficient marketing of the school. It has been a contributing factor causing an increase in student numbers.”
Principle, Oure Kostgymnasium Sport & Performing Arts
Oure Boarding School, Oure Boarding High School, and Oure Folk High School together form the Schools in Oure Sports & Performing Arts, which is Denmark’s biggest boarding school environment. Having such a extensive school environment, yet having a broad target group, The Schools in Oure needed a consistent visual and graphic line, which creates recognition and connectedness among the schools across all media, channels, and platforms.
As the objective was to create a new website embracing all of the above, we developed three concepts that were all tested in the target group. It was unusual in this case that we went with all three concepts instead of going with just one, but this gave us a more flexible tool box with more designs to draw from. The work resulted in the creation of the website www.oure.dk
Specifically for Oure Boarding High School it was important to clarify the implications of a boarding school among the youth. Therefore we developed an attraction campaign, which consisted of short videos for social media, and targeted advertising. Aside from contributing to the youth’s understanding of a boarding high school, the campaign further secured that Oure Boarding High School reached the goal for student intake.
In order to retain the young people’s interest and secure future communication, we started further implementation of our recruitment platform, YoungCRM. The platform is used to manage applications for the schools and it increases the possibility for the schools in Oure to retain and benefit from the contact to the youth.