What is CompanYoung?
CompanYoung is a full-service agency that helps companies, educational institutions and industries attract and recruit young talent. Our competences and experiences are broad, but everything we do has a starting point in our unique knowledge of the younger generations – a unique knowledge we have built up over more than a decade of experience by collecting, analysing and publishing through our knowledge hub, GenerationLab.
Who are we?
We are a team of top-motivated and ambitious youth, who are dedicated to helping match young people with the right education or the right career. This statement serves as the backbone for everything we do:
“We help young people find the right education and the right first job.”
Our values include professionalism, value creation, commitment and knowledge. These make the foundation for our DNA and culture, but also the foundation for the way in which we approach our customers.
See how we developed into the company we are today.
The Idea was Born
In 2008, Daniel imagines establishing a job database with the purpose of helping young people in Northern Jutland find jobs relevant to their studies.
This idea was realised in collaboration with Kevin, and the database XYW.dk was launched.
Elevplads.dk is Established
Following a year of hard work, the duo acknowledged the niche was too narrow, and companies were not willing to spend money on advertising for student workers. CompanYoung therefore changed direction and started focusing on apprenticeships. The new focus culminated in 2009 and elevplads.dk was launched – a job database, still a part of the company today.
First Young Employer Branding Campaign
Despite the success elevplads.dk experienced, and that many companies advertised their apprenticeships, we experienced a big loss when the interested apprentices were redirected to the companies’ own websites. This point made us realise the potential in young employer branding and we began pitching the first campaigns. The interest was great, so we expanded and increased our sales activities.
First Education Marketing Customer
After we gained a good degree of experience in attraction campaigns for companies, we decided to try a similar approach for the educational market.
We started with Danish boarding schools, through which we quickly experienced success. Later on we expanded to also include segments such as vocational schools, high schools, elementary schools and post-secondary education.
The Agency: CompanYoung
In 2012 CompanYoung went from being a job database to being an agency that works with attraction and recruitment of youth. Our work was, at this point in time, based on our previous experiences and the fact that we ourselves were a part of the young target group.
The Software: CompanYoung
While working with attraction and recruitment campaigns, we often saw unused potential and opportunities to take better advantage of the system.
We therefore decided to take on technology, beginning to develop software tools to support our work, accomplishing even more for our customers.
Time went by and as we got older, we decided to put “Knowledge about the youth” on the agenda in order to make sure we were continuously in-the-know concerning tomorrow’s candidates.
We therefore established our own knowledge-hub, GenerationLab. Today the knowledge-hub provides us with the newest data about trends and tendencies among the youth.
Today CompanYoung is a full-service partner. Our competencies range wide and we KNOW how to attract and recruit young people. We work hard and are always determined to achieve the best results.
In the future, we will continue to develop our business in the way it is structured today.
We aim to continue developing new concepts that affordably, but efficiently, give our customers an edge in a competitive market.
A leader is no better than what his followers think of him
Good leadership is of utmost importance in CompanYoung. The spearhead of CompanYoung consists of a team dedicated to our niche, customers and employees.
Kevin, Companyoung’s CEO, has the responsibility of business administration and the development department. Kevin has many roles, including the technical project management of both customer cases and internal development projects.
Daniel, Companyoung’s CCO, is responsible for our sales and products. Daniel spends much of his time visiting our largest customers, giving consultations about the ideal attraction strategy in regards to the young target group.
Anders, Companyoung’s COO, is responsible for the company’s operation and delivery. Anders has many roles – his priority is making sure we deliver great products on time, to the appreciation of our customers.